Description

In today's digital landscape, marketers face a significant challenge: the phasing out of third-party cookies. This shift, driven by growing privacy concerns and regulations, is reshaping how we track, target, and engage with customers online.

As we move towards a cookieless future, businesses must adapt their strategies to continue effectively acquiring and retaining customers. This seminar will explore innovative approaches and technologies that can help your organization thrive in this new environment. We'll cover topics such as:

1. The impact of cookie deprecation on digital marketing
2. Alternative data collection and customer tracking methods
3. First-party data strategies and their importance
4. Leveraging contextual advertising and AI-driven targeting
5. Building direct relationships with customers through value exchange
6. Privacy-compliant personalization techniques

By the end of this session, you'll have a clear understanding of the challenges ahead and, more importantly, actionable strategies to navigate the cookieless world successfully. Let's begin our journey towards more sustainable, privacy-friendly customer acquisition and retention practices.

Our speakers:
Antonio Fernández is a Founder & CEO of Relevant Audience. A Spaniard in Bangkok with more than 15 years of experience in the digital world. Passionate about Digital Performance Marketing and how to use effective marketing channels. As a marketer first and CEO second, Antonio runs a leading Digital Performance Marketing Agency in Bangkok, helping hundreds of clients per month, from SMEs to large corporations.

Krittin Kulsri is the Strategic Product Team Lead at VGI. He specializes in innovative strategies for customer acquisition and retention in a cookieless world. With 8 years of experience in the marketing field and expertise in finance and management information systems, Krittin drives growth through the use of transactional data, advanced data modeling and strategic insights. He holds an MSc in Finance from Cass Business School, London, and a BSc in Management Information Systems from Thammasat University, where he graduated with honors. As a seasoned speaker at industry forums like Mindshare Huddle and EventX Digital Transformation, Krittin shares actionable insights on digital transformation and data-driven marketing.

Edgar Salmeron is the Managing Director and Co-Founder of Neat Interactive, a digital marketing agency founded in Thailand in 2012. Edgar primarily works in developing and executing strategies to assist clients in using digital marketing to achieve real business & economic results. Clients include(d) Central, Sansiri, Novartis, Roche, CNH/CASE, Emerson/Copeland, JW Marriott Bangkok, Centre Point Hotels and many more across a wide range of industries. Neat was also a pioneer in Chinese digital marketing and remains one of Thailand?s top Chinese digital marketing solutions providers, with an office in China since 2013. Edgar hails from the city of Los Angeles, where he attended Occidental College and the University of Southern California before moving to Thailand.

Arthit Naidu, a Client Partner at Meta for five years, brings deep expertise in Retail and E-commerce from diverse roles at Uber, Grab, and Deutsche Bank. His broad experience across multiple sectors and solutions has established him as a versatile and knowledgeable professional in the advertising industry.