About Us

Our vision is to improve people’s lives by promoting the replacement of chemicals with natural, healthy products.
The company was founded in 2010, after the founders’ experienced terrible allergic reactions to chemicals in common household products, and desired to have natural products only in their home. After four years of R&D, we invented our products using pineapple fruit fermentation and patented this technology globally. Today, under the brand name Pipper Standard®, from pineapple fermentation, Equator Pure Nature produces, markets and sells natural homecare and personal care products (laundry detergent, dishwashing liquid, floor cleaner, liquid soap, etc.). Our unique patented fermentation process creates natural acids, natural enzymes, and bio-surfactants, which act synergistically to clean. First launched in Thailand, our distribution has expanded to 15 markets across Asia including China (mainland), Taiwan, Japan, South Korea and Singapore. Pipper Standard products are distributed in supermarkets, home improvement stores, baby channels, pharmacies, and on-line.